Creating products to solve a specific problem often results in making a better experience for everyone.
Sam Farber and his wife Betsey loved to cook. When Betsey's mild arthritis made using an old-fashioned metal potato peeler a struggle, Sam knew there had to be a better way. The result after countless trial and error prototypes was the OXO Good Grips line. This collection of kitchen tools was specifically designed to make life easier for people with arthritis. In creating OXO they made kitchen tools that were better for everyone.
Similarly Dr. Jason Hanft set out to create a product with a focus on helping people’s diabetic foot ulcers to heal faster which helps reduce amputations and saves lives. The result is the Foot Defender, a product better in every way for treating DFUs. The same properties that make it great for healing DFUs; its ability to be put on easily, to disperse forces placed on the foot, and it’s aesthetic that looks less like a medical device and more like a sneaker are also perfect for helping people get mobile again after foot surgeries and procedures, and aiding in the healing of traumatic injuries like ankle sprains and fractures.
Innovation is about helping as many people as possible. That is why we Defend What Matters.